What Is White Label Web Development and How Does It Work for Agencies?
White label web development is a service model where an external provider builds websites or applications that agencies then resell under their own branding. It’s a powerful way for creative and digital agencies to expand their offerings without hiring an in-house development team. The agency remains the client-facing brand, while all the technical work is handled discreetly in the background. This model allows agencies to focus on sales, strategy, and design, leaving development to experts behind the scenes. It's a seamless solution that balances scale with efficiency. How It Actually Works Behind the Scenes The process starts when an agency receives a website or app request from a client. Instead of handling the development internally, the agency collaborates with a white label partner. The client never knows a third party is involved. Communication, revisions, and delivery all go through the agency. Meanwhile, the external development team builds the site according to specs, e...